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Five Reasons Social Media Is Important For SEO

Five Reasons Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is an incredibly expanding channel of marketing that many companies have only started using in the past few years. However, it's essential to utilize it - especially if you're investing resources into SEO. Setting up and managing social media accounts are important to assist in SEO efforts, although the benefits of social media aren't always evident. From the myriad of reasons to consider social media as part of your online strategy Here are five reasons it's important to SEO.

1) Social Media Signals
It is no secret that Google, alexa ترتيب المواقع Bing, and other search engines make use of online conversations in their algorithm for ranking. A social engagement happens when users like, share, share, or tweet about content. Content that has more engagements on social media is likely to have more social signals. Social signals are utilized by search engines to determine the quality of content. It's a way to measure what content people find useful in comparison to what their algorithm decides is of high quality. If an article has a high amount of social shares the content can be indexable.

2) Link Building
It is long past the period when you could just go out and ask for links from other websites. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to build links the traditional way and create content of high-quality that is linked-worthy. But how do you reach sites who are willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media can help. Social media allows you to expose your content to of relevant audiences that may be in a position to influence them to link to your content if it's worth linking to. These people will promote your content to others and increase your reach.

3) Content Amplification
It doesn't matter how high-quality your content is, it will not gain traction without amplification. Email marketing is an effective way to boost content, but it can only reach people within your database of marketing. You can also reach new audiences through social media. Once you share your content, those who follow you will also share it with their following should they find it valuable. These people will then promote your content to their followers, thereby increasing your reach. In addition, you'll gain relevant traffic and inbound links social signals, as well as brand awareness and are used by search engines for content quality evaluation.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Aside from amplifying your content Social media can also create brand awareness. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google's credibility and aid in brand-name searches.

5) Social Indexing
Search engines have been indexing social media sites for alexa ترتيب المواقع some time now which means that they appear on search result pages. This allows your brand to appear in search results for search queries that are branded and not exclusive to your site. It gets even more effective. Tweets that were individual from Twitter were once indexed and were displayed in search results. This enabled your content to rank higher on search. It was only temporary for a couple of months before Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked. Website URL: